DUAL PASSIONS
I’m a marketing leader and an artist.
I’ve led growth and brand strategy across entertainment, tech, and consumer brands. I’ve built and scaled creator ecosystems, launched campaigns with global reach, and driven revenue across DTC, platforms, and partnerships. A big part of my career is building teams, collaborating across functions, and creating systems that help brands and communities grow together.
In my artistic practice, I work across fiction, poetry, painting, and music. I create independently and in community, and I’m drawn to spaces where participation and shared experience matter as much as the final work.
FEATURED EXPERIENCE
WhoHaha
At WhoHaha, I helped build and scale a creator-driven comedy platform focused on elevating women and underrepresented voices. I grew a network of 10K+ creators, launched original series and a podcast network, and secured major studio partnerships across film and TV.
The work expanded access and visibility for diverse talent while building a highly engaged community that reached millions.
Digital Media Management
Led digital and social strategy for A-list talent, film studios, and major entertainment IP. I helped translate traditional celebrity into modern creator, building large-scale audiences and launching campaigns tied to major film and television releases.
My work spanned talent partnerships, studio marketing, and platform strategy, with a focus on turning cultural moments into sustained audience growth and engagement.
Platform Strategy
I’ve worked at the forefront of social platforms and creator tools, helping shape how audiences and creators connect across emerging ecosystems.
At early-stage companies like Flipagram (now part of TikTok) and Cooler, I contributed to product launches, growth strategy, and platform positioning as social video and second-screen experiences were taking off.
Arts & Community
My art practice spans fiction, poetry, painting, and community choir. I move between mediums depending on the idea, exploring themes of climate change, feminist identity and the LGBTQIA+ experience.
Alongside independent work, I’m an active member and section leader in Landlights Community Choir.
Ask me about my novel in progress!
HIRING?
I have 15+ years leading marketing and social across entertainment, creator platforms, and consumer brands. I’m interested in senior marketing roles at the intersection of culture, creators, and community. Particularly at companies where social impact is a priority! Based in LA, but very open to remote and international roles.
Ashley MᶜAtee 